Why are we willing, as soon as we can afford it, to pay extra for things with appealing forms?
The most recent piece of equipment i have bought is my MacBook Pro. I chose to buy it over any other model firstly because of it’s great performance. However, Apple products have a certain appeal to them due to their sleek and stylish look. They are seen as the best in their field, particularly in the world of computers.
As long as we can afford them, most people are happy to spend extra cash just to have a nicer or more professional looking product. This is usually due to the fact that it makes us feel better about the product we are using, as well as how people look at us.
Apple seem to have got it just right. they have established an image that creates efficient products that are more aesthetically pleasing than the competitors.
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